SIMISIENNA

Case Study

  • Who Are They? SIMISIENNA
  • What Market Are They In? Fast Fashion
  • Products They Are Known For? Colorful Athleisurewear
  • What Makes Them Standout? fusing African heritage and African American culture into athleisure apparel.
  • Why They Need EMERGETYPE? Discovering black and brown women who will appreciate this brand’s designs. 
  • EMERGETYPE’s Solution:
    • Design survey questions and interview customers from SOUK + SEPIA (sister company).
    • Arranged a focus group with real consumers on unreleased products.
    • Created a new merchandise planning and planning.
    • Provided and negotiated manufacturers for merchandise.
    • Created an Instagram layout so it can be designed to talk to her.
    • Provided image development and advertising solutions through MIIEN Consultancy.